HEALTH MADE IN GERMANY makes strong, first showing at Africa Health 2017
The Export Initiative for the German Healthcare Industry, HEALTH MADE IN GERMANY, has attended Africa Health for the first time this year. The initiative's presence at the trade fair in Johannesburg, South Africa, reflects the growing importance of Germany's trading partners in Africa, especially in the area of healthcare. HEALTH MADE IN GERMANY's participation comes at a time when the German government is planning activities to stimulate private investment in Africa, with healthcare being a priority sector.
Enlarge image Health - Made in Germany (© Health - Made in Germany)
Africa Health is the largest and most important trade fair for medical products held in Africa. More than 10 thousand visitors from the entire continent attended the event from June 7 to June 9. HEALTH MADE IN GERMANY this year for the first time was among the 550 exhibitors who came to show their products and services. Visitors showed great interest in HEALTH MADE IN GERMANY's exhibit at the German Pavilion. They welcomed the offering and visitor demand for information on the products was high, especially with respect to medical technology "made in Germany."
Seventeen exhibitors from Germany's healthcare industry presented their products and services at the shared stand at the German Pavilion. In addition to emphasizing the advantages of German medtech and other healthcare products and services at the pavilion, HEALTH MADE IN GERMANY held a luncheon seminar for healthcare officials and policymakers from South Africa and neighboring countries on the second day of the conference. Presenters and HEALTH MADE IN GERMANY representatives were able to address questions from the guests about training and financing at that time.
A networking session took place after the presentations. This allowed participants and presenters an opportunity to get to know each other and engage in individual talks.
HEALTH MADE IN GERMANY's presence at Africa Health is to be the first of more such events on its agenda, as the German government moves forward in implementing several initiatives to support private investments in Africa. Germany Trade & Invest will also step up its activities in Africa in conjunction with this agenda.
Germany is additionally using its program for foreign trade fairs (Auslandsmesseprogramm, AMP) and the German Pavilion to achieve this. The AMP is dedicated to serving the needs of small and medium-sized enterprises (SMEs) in particular. In Germany, SMEs dominate the medical technology industry and play a significant role in other health and life-sciences sectors as well. The German Pavilion has its own website. It allows interested people from abroad to find out when and where trade fairs will be held near them and which German companies will be present.